Brochures2018-09-19T14:02:46+00:00

Brochures.

Reinvent Ministries.

FOUNTAIN VALLEY, CALIFORNIA.

Bridge to the Future.

Reinvent Ministries, a non-profit training organization in Southern California, was embarking on a fundraising campaign.

This piece was created to support that fund-raising effort by outlining the organizations five strategic initiatives for the near future.

Since Reinvent Ministries is about helping people overcome obstacles in order to build a flourishing life, the photo was chosen to represent a full, vibrant life.

Mercy Animal Hospital tri-fold brochure by Paul W. Perry

Mercy Animal Hospital.

GARLAND, TEXAS.

A Step Above the Rest.

When designing this simple tri-fold brochure, there were three objectives.

  1. Provide a rich but down-home aesthetic. The rich-blue, textured fabric, vintage photo frames, script font, and stock image of the lounging dog across the top of the inside panel accomplish this objective.
  2. Use several photographs from the practice for personal connection. All three photos on the outside panel were provided by the practice—one of a veterinary technician with a dog, the veterinarian and his daughter, and the practice mascot.
  3. Highlight that the practice serves local animal-rescue shelters since many competitors in the region do not. The tag on the inside panel sets this message apart with additional visual interest that draws the reader to notice this differentiating feature of the practice.

In addition, I recreated the practice logo from a badly pixelated jpg image into a vector image and added the second layer of grass to make the cut-out effect possible.

The client loved the result and did not ask for a single change.

Mercy Animal Hospital tri-fold brochure by Paul W. Perry

The Art of Being Married.

WORKSHOP.

More Art Than Science.

The Art of Being Married is a workshop offered across the nation to couples who wish to take the next step in developing a richer marriage. This brochure is updated for each local workshop and supports the team hosting the event.

The primary directives for creating this brochure were:

  • Keep it simple for easy local printing. The brochure is a two-page, letter-sized PDF and can easily be printed with or without a bleed.
  • Give the brochure a positive and romantic feel that will appeal across a wide range of demographics. This is accomplished through the selected photographs.
  • Highlight the idea of transformation. The photograph of the butterfly—the international symbol of transformation—hints at this theme and is used consistently across all the collateral produced for this company.
  • Include quotes from actual participants to highlight results. The two styled call-out quotes provide this with the additional detail of having quotes from various regions of the country.
The Art of Being Married brochure designed by Paul W. Perry

The Impact Training.

PERSONAL TRANSFORMATION.

Fundamentally transform the results you create with others.

The Impact Training is a rigorous event offered across the nation to those who want to transform the results they create within any relationship. This brochure is updated for each local workshop and supports the team hosting the event.

The primary directives for creating this brochure were:

  • Keep it simple for easy local printing. The brochure is a two-page, letter-sized PDF and can easily be printed with or without a bleed.
  • Provide a positive aesthetic that evokes connection through strong relationships. This is accomplished through the selected photographs of a family and two individuals clasping hands.
  • Highlight the idea of transformation. The photograph of the butterfly—the international symbol of transformation—hints at this theme and is used consistently across all the collateral produced for this company.
  • Provide local contact information as well as access to online registration. The link for registration is provided as a call to action and local contact information is provided on the right side of the inside panel.
Impact Training brochure designed by Paul W. Perry

Other Work.

Advertisements by Paul W. Perry
Illustrations by Paul W. Perry
Photographs by Paul W. Perry
Websites by Paul W. Perry