Create order, efficiency, and productivity for your business.
Renaissance Works—a coaching and consulting company that helps small and large businesses get organized and increase productivity—had long used an illustration of Leonardo da Vinci’s Vitruvian Man as their primary image. Their request was that I create a modernized logo using the Vitruvian Man image as well as explore some other options.
One exploration was to use an image of a crescent globe with a swoosh emerging from the globe and shooting into space like a rocket ship—the owner had a past connection with the aerospace industry. This represented how Renaissance Works could help a client’s business “take off.” Another exploration features a dome reminiscent of Renaissance period architecture. The business connection was helping to build your business into a strong, beautiful, and lasting structure.
In the end, they chose to go with the modernized, flat image of Vitruvian Man appearing in the negative space of a strong blue circle.