The Buddy Smart Collar.

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Stay connected with your dog no matter where you are.

PRODUCT: A smart collar for dogs that includes an HD streaming video camera, two-way audio communication, bark monitor, invisible leash, GPS tracking and fencing, health monitoring, and other features all connected to the owner’s smart phone, tablet, or computer.

OBJECTIVE: Drive the target audience—dog lovers who are Xennials, the micro-generation between 30 and 40 years of age that straddles Generation X and millennials—to visit the Buddy website and purchase a Buddy smart dog collar for their canine companion.

APPROACH: The photograph in this advertisement makes an immediate emotional connection with members of the target audience, who, generally speaking, want to be seen as loving and caring dog owners. Playing off that desire, the photograph shows an image of a dog that seems to be longing for his or her companion—a problem that could be solved through the Buddy smart collar. The ad also makes use of contemporary web design elements such as large hero imagery, large typeface, flat iconography, and a simple message and call to action that connect with digital-native dog owners.

NOTE: Buddy is a fictitious company invented to serve as a vehicle for demonstrating design skills.

The Buddy Smart Collar.

Print Advertisement.

Stay connected with your dog no matter where you are.

PRODUCT: A smart collar for dogs that includes an HD streaming video camera, two-way audio communication, bark monitor, invisible leash, GPS tracking and fencing, health monitoring, and other features all connected to the owner’s smart phone, tablet, or computer.

OBJECTIVE: Drive the target audience—dog lovers who are Xennials, the micro-generation between 30 and 40 years of age that straddles Generation X and millennials—to visit the Buddy website and purchase a Buddy smart dog collar for their canine companion.

APPROACH: The ad shows a young woman who is clearly a loving and committed dog owner—someone that other dog owners can aspire to be like. She stays connected to her furry baby using the Buddy smart collar, and with a Buddy, you could be a great dog lover as well. The ad also makes use of contemporary web design elements such as large hero imagery, large typeface, flat iconography, and a simple message and call to action that connect with digital-native dog owners.

MapleCreek Landworks.

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Outdoor Living Redefined.

PRODUCT: Outdoor landscaping that creates a relaxing and rejuvenating living environment.

OBJECTIVE: Drive readers to call MapleCreek Landworks or visit their website to learn more about their custom-built landscaping options.

APPROACH: Who wouldn’t want their backyard to look like the one in this ad—a beautiful place to relax or entertain? This ad provides a compelling image that will connect with those who love luxury and the outdoors.

Advancing Ministries.

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Advancing Ministries Coaching Academy.

PRODUCT: The Advancing Ministries Coaching Academy is an experiential process where participants learn to become more effective leaders as transformational coaches within their sphere of influence.

OBJECTIVE: Drive Facebook subscribers who are leaders in their communities to the Advancing Ministries website to discover how they might take the next step in developing themselves as leaders through becoming transformational coaches.

APPROACH: The ad focuses on becoming a catalyst for change within the reader’s community. The main image and supporting copy speak to the idea of making a major change implied by the abrupt shift in color from blue to white and the increase in the typeface weight from thin to bold. The invitation is to click on the link and sign up for a free conference call hosted by the Academy trainers to explore how this course might support a potential participant in becoming a leader who is effective at generating significant results with others.

The Buddy Smart Collar.

Online Banner Advertisements.

Stay connected with your dog no matter where you are.

PRODUCT: The Buddy smart collar allows you to monitor and safeguard your dog from your smart phone, tablet, or computer.

OBJECTIVE: Drive the target audience—dog lovers who are Xennials, the micro-generation between 30 and 40 years of age that straddles Generation X and millennials—to visit the Buddy website and purchase a Buddy smart dog collar for their canine companion.

APPROACH: The ad series speaks to the target audience’s desire for fitness for themselves and the dog they love. With the Buddy smart collar, you can track your  four-legged companion’s physical activity to make sure she is getting all the activity she needs. The ads also makes use of contemporary web design elements such as large hero imagery, large typeface, flat iconography, a simple message, and large, clickable buttons that connect with digital-native dog owners.