Looking to get stakeholder buy-in on website or mobile app designs without any of the costs of development? That’s when you need a tool like Sketch, Figma, or Adobe XD, the primary tools used by UI/UX Designers for wireframing and mockups.

Here is a sample project I created to demonstrate the power of tools like Sketch. This sample is a simple interface design for a mobile app used to find vacation rentals near a specific location.

Wireframing and mockup of mobile app with Sketch
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Planet Fitness.


Get All The Perks.

As a Planet Fitness member, you have access to a number of discounts from affinity partners based on your level of membership. All members have access to Classic Perks, while PF Black Card members have access to a larger variety and deeper discounts.

The objective of this project was to allow visibility of all perks to all members so as to encourage Classic members to upgrade to the PF Black Card membership level. Visitors to the portal would see all perks, but black card perks were grayed out. However, an opportunity to upgrade was included on the page.

Planet Fitness Affinity Perks Portal
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Legacy In Action Ministries.


You can create a full vibrant life.

Legacy In Action Ministries—headquartered in Austin, Texas—offers a series of trainings and workshops designed to help individuals, families, and communities flourish. The objectives for this site were:

  • Improve the user experience by simplifying the website’s organization and introducing more user-friendly categorizations.
  • Take advantage of large, compelling images and text that would appeal to younger and older audiences alike.
  • Provide a responsive design that would allow mobile-device users to have a better user experience.
Visit Legacy In Action Ministries


Can you make the shift?

Chuck Mollor, executive coach and founder and CEO of MCG Partners, launched a new book: The Rise of the Agile Leader, Can You Make the Shift?

Chuck wanted to have a author’s website to:

  • Drive increased sales of the book on
  • Help business leaders get to know Chuck and they types of services MCG Partners offers.
  • Have a place to showcase testimonials about the success Chuck has brought to hundreds of businesses.
  • Launch a new corporate offering—The Agile Leader Executive Program that equips leaders to lead their organizations to achieving results and in getting to the next level.

MCG Partners.

Making a powerful difference.

Developing highly impactful and engaged leaders, teams, and organizations.

The MCG Partners website wasn’t getting the job done. The solution was a multi-pronged strategy to give the website a facelift and shift the focus to a being a lead-generation tool. The facelift included a modified logo, striking photography, a more diverse representation within the graphic elements, and a simplified organization of the services offered. For lead generation, a relevant call to action was added to every page, each linked to a web-to-lead form that is easy to use and collects relevant information about the user’s needs.

Visit MCG Partners

Granite Point Consulting.


Helping companies streamline business and get the most out of

According to Granite Point Consulting’s owner, the website was in dire need of an upgrade. Since Granite Point Consulting is a New England-based company with “granite” in it’s name, using the granite motif and images from across New England was an important consideration.

Granite Point Consulting Website
Visit Granite Point Consulting

HoneyDo Cleaners.

Residential Cleaning Services.

You relax—We’ll clean.

HoneyDo Cleaners was a growing business in need of a logo, tagline, website, and other branded materials to support their marketing efforts. As we discussed the website we decided to focus on the word “clean,” which helped guide the selection of modern, white-dominant photographs and large, thin typefaces.

HoneyDo Cleaners Website

Benning Animal Hospital.

Veterinary Hospital, Columbus, Georgia.

The trusted veterinary hospital in Columbus.

Benning Animal Hospital—named after the nearby Fort Benning—wanted a customized HTML website that was “homey” and “welcoming.” The design approach I used was to create an image of a wall in their waiting room with large framed photos of animals and plaques that welcomed visitors and highlighted the hospital hours and related services. The blue leash behind the main navigation was also requested.

The Benning Animal Hosptial mobile website is a separate site featuring easy access with large, mobile-friendly buttons that link to the most important information.

Benning Animal Hospital Website

Other Work.

Advertisements by Paul W. Perry
Brochures by Paul W. Perry
Illustrations by Paul W. Perry
Logos by Paul W. Perry
Photographs by Paul W. Perry